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Feb 19, 2021

How do we get kids to take their medicine? Well, we make it sweeter. Pharmaceutical companies have long since figured out that the easiest way to get kids to willingly take their bitter medicine is by sweetening it. After all, if you’re disgusted by something, you’re probably going to avoid it.

Why don't we do the same for recovery? Recovery from addiction is a “bitter pill” for many. The steps involved can feel painful, arduous, and unrealistic, deterring many from seeking help to treat their addiction in the first place. What would happen if we “sweetened” this process?

In this episode, Adi outlines three major steps we can take to sweeten our medicine and make recovery easier, more accessible, and empowering.

Mentioned in the episode:

IGNTD Hero Recovery Program