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Sep 28, 2018

Anyone can beat their addiction. There’s this phrase, “Once an addict, always an addict.” But what do they mean? For most people, their life struggles create their addiction. So are we really saying that if someone is struggling in their life right now, they will always struggle? What if we flipped the script and stopped labeling those seeking recovery as addicts?


The IGNTD Recovery approach is so much more than abstinence and identifying as an addict.

And I know this to be true: anybody can beat their addictions. So join me this episode to learn more about the problem with rehabilitation centers pushing the label of “addict,” the impact it can have, and the main principles of IGNTD Recovery that can truly help people get their life back — or, create an even better life.


Topics Discussed:

[:36] About today’s topic.

[1:01] What makes the IGNTD Recovery so different from your average recovery method, and breaking the myth of, “Once an addict, always an addict.”

[5:19] The problem with always identifying as an addict.

[6:12] My addiction and rehab story.

[10:35] The impact of identifying and labeling yourself as an addict.

[14:06] The point is this: the label “addict” helps no one.

[15:49] Some examples of my clients that have made amazing recoveries.

[18:14] The three principles of IGNTD Recovery that will lead you to beat your addiction.

[19:34] The goal of IGNTD Recovery: to help people get their life back or to create an even better life.

[19:47] Please get in touch if you or someone you know is struggling!


Mentioned in this Episode:

The Abstinence Myth, by Dr. Adi Jaffe

IGNTD Recovery

TedX Talk

“Two Forms of Alcoholism” by Adi Jaffe

IGNTD Podcast (with Sophie Jaffe)

IGNTD Instagram

Dr. Adi Jaffe Facebook Page


Find out more about IGNTD:


Subscribe to the Podcast

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Reach Out to Me!

@DrAdiJaffe on Instagram, Twitter, and Facebook

or email me at